BEGIN:VCALENDAR
PRODID:-//Embarkation Group Inc//FullCalendar MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
BEGIN:VEVENT
DTSTART:20090714T083000
DTEND:20090714T163000
LOCATION:Regus Office Center - Century Park East, 2029 Century Park East, Los Angeles, CA 90067
UID:154EB25C-3048-2D64-9C042B2A4F4FFD51
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Positioning & Messaging for Sales=0D=0A=0D=0AStudies have shown that up to 90% of marketing collateral is considered useless by sales. =0D=0A=0D=0AThis workshop will bring sales and marketing to a common ground with tools needed for highly effective yet simple positioning and messaging. Learn to develop and present your value proposition consistently and accurately with greater impact by making it all about your target buyers. You'll learn how to create strong value messages in plain simple English and script your value story in a way that is easy to deliver and understand.=0D=0A=0D=0AProgram Agenda=0D=0A=0D=0A    * Define and understand the impact of market trends and business drivers on a customer's business to help sales people connect the dots between operational buyer needs and strategic initiatives at the top of the organization.=0D=0A    * Develop a target customer snapshot to help sales people speak the buyer's business language instead of product language.=0D=0A    * Learn a few simple questions sales people can ask anyone to uncover needs at operational and executive levels=0D=0A    * Learn how to articulate your differentiation at a business level instead of playing feature poker at a product level.=0D=0A    * Create a unique positioning statement that focuses on solving high-impact problems for target customers instead of product features=0D=0A=0D=0A    Who Should Attend?=0D=0A=0D=0A        * Product Marketing Managers=0D=0A        * Corporate Marketing=0D=0A        * Product Management=0D=0A        * Sales=0D=0A=0D=0APositioning & Messaging Toolkit=0D=0A=0D=0A    * Positioning Presentation =0D=0A    * Positioning Reference Card =0D=0A    * Written Positioning Statement =0D=0A=0D=0A=0D=0AView our interactive framework: http://www.zigzagmarketing.com/product-managememt-framework/=0D=0A=0D=0ACourse Outlines: http://www.zigzagmarketing.com/product-management-resources/product-management-training-course-literature/=0D=0A=0D=0AContact Kurt Ballard at (866) 797-3647 ext 1 or kballard@zigzagmarketing.com=0D=0A=0D=0ACOST AND REGISTRATION:=0D=0A$795.=0D=0Ahttp://www.zigzagmarketing.com/Training-Certification/Course-Calendar-PROBDISC.html=0D=0A=0D=0AMORE INFO: =0D=0AEvent Website: http://www.zigzagmarketing.com/product-management-training-for-solution-consultants-and-sales-reps/positioning-and-messaging-for-sales/=0D=0AEvent Email: kballard@zigzagmarketing.com=0D=0AEvent Phone: 866-797-3647=0D=0AVenue website: http://www.regus.com/locations/US/CA/LosAngeles/CaliforniaCenturyCityTheCenturyPlazaTowers.htm=0D=0A=0D=0ASponsored by ZIGZAG Marketing=0D=0AZIGZAG Marketing is a training and consulting firm specializing in product management and product marketing. ZIGZAG's Framework helps product companies grow by determining the market segments most conducive to growing the company as a whole, creating a strategy to penetrate those markets then delivering the best mix of products, marketing messages and sales tactics to execute the strategy.
SUMMARY:Positioning & Messaging for Sales - Los Angeles, CA
PRIORITY:3
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