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PRODID:-//Microsoft Corporation//Outlook MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20070712T173000
DTEND:20070712T203000
LOCATION:University of Phoenix (San Jose Learning Center), 3590 North First Street, San Jose, CA 95134
UID:6FBA685B-3048-2D64-9C10C90A29EC8C75
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Embodying Your Company's Brand=0D=0AInspire Employees to Emulate Your Firm's Brand Experience=0D=0A=0D=0AWhen your co-workers' behavior clashes with your company brand, the effect is more intensely felt than when they act to reinforce that brand experience. Gain specific insights into how to behave, speak, create experiences and partner to burnish your brand message.=0D=0A=0D=0AAGENDA: PART ONE=0D=0A=0D=0AA presentation on the latest analysis of Tech Marketing Trends from Kare Anderson, an Emmy-winning former NBC and Wall Street Journal reporter who's spent a decade translating behavioral research into triggers to inspire others to brag about "our" brand you'll exactly discover how to:=0D=0A=0D=0AAct and speak authentically to reinforce your brand message=0D=0ATell the detail others love to retell to boost your brand's visibility=0D=0ACreate the context that positions your product or firm as the best choice=0D=0AHear how companies as diverse as Nomura Securities, Bellagio and Trader Joes guide and support their employees in reinforcing an explicit brand experience.=0D=0A=0D=0AKare Anderson is publisher of the Say it Better newsletter and author of SmartPartnering and other books.=0D=0A=0D=0AAGENDA: PART TWO=0D=0A=0D=0ABrand Executives Panel discusses ways to embody your company's brand and marketers motivate others to reinforce your brand experience.=0D=0A=0D=0AModerator: Kare Anderson, Author and Publisher=0D=0A=0D=0APanelists=0D=0ADavid Perls, Director of Branding Strategy, Charles Schwab & Co.=0D=0ARick Barsotti, Partner/Account Executive, Groove 11=0D=0AJohn McWeeny, Senior Vice President, Business Development, Turn Here=0D=0A=0D=0AWhen=0D=0AThursday July 12th 2007=0D=0A5:30pm-6:30pm Registration and Networking (includes refreshments)=0D=0A6:30pm-8:30pm Program/Q&A=0D=0A=0D=0ACost=0D=0A(Advanced Pricing by July 5)=0D=0A$20 SVAMA members=0D=0A$55 Non-members of SVAMA=0D=0A$50 Partner members (ASAP, CMO Council, PDMA, PRSA, SFAMA, and SVASE)=0D=0A$15 Student members with valid student ID=0D=0APlease register early, as online reservations close at 10am on July 12, 2007.=0D=0A=0D=0ACOST AND REGISTRATION:=0D=0A$15-$75 depending on membership status and registration date.=0D=0Ahttps://www.kintera.org/AutoGen/Register/ECReg.asp?ievent=3D238629&en=3DdeJCKIOrFeKDIMOuH7LHLSMvFgJGIUMy=0D=0A=0D=0AMORE INFO: =0D=0AEvent Website: http://www.svama.net/events/20070712mp.html=0D=0AEvent Email: svama@onebox.com=0D=0AEvent Phone: 866-206-9067 x3004=0D=0AVenue website: http://www.phoenix.edu/nocalifornia/locations.aspx=0D=0AVenue Phone: 800-640-0622=0D=0A=0D=0ASponsored by Silicon Valley American Marketing Association (SVAMA)=0D=0AThe Silicon Valley American Marketing Association (SVAMA) is the Source for Silicon Valley marketers, delivering career development, education and networking opportunities to advance marketing excellence in the local business community. www.svama.org
SUMMARY:SVAMA Program & Networking Event: Living the Brand
PRIORITY:3
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