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PRODID:-//Microsoft Corporation//Outlook MIMEDIR//EN
VERSION:1.0
BEGIN:VEVENT
DTSTART:20070626T083000
DTEND:20070626T100000
LOCATION:Market4Demand, Inc., 2458 Embarcadero Way, Palo Alto, CA 94303
UID:0C529ED9-3048-2D64-9CD8794B80AEC830
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Direct Response Marketing plays an enormous role in customer acquisition and repeat sales. =0D=0A=0D=0AHow do I find the best marketing lists? What are considered good response rates? How do I ensure that my messages are welcomed into the inbox of my customers and prospects? How many emails should I send to the same list and how frequently? Does telemarketing work? What are the keys to success in direct mail? What's integrated marketing communications? What's a Johnson Box? Find out the answers to all these questions and more on June 26th at Best Practices in Direct Response Marketing where 5 distinguished and experienced Silicon Valley executives share their deep expertise and coveted secrets with entrepreneurs and marketing practitioners alike. This event will be moderated by Howard J. Sewell, President, ConnectDirect.=0D=0A=0D=0AAGENDA=0D=0A=0D=0ALead Recycling - Maximizing the Value of Every Sales Lead=0D=0A3 Elements of Direct Mail You Better Get Right=0D=0ATelemarketing - How to Do it Right=0D=0AEmail Marketing - What Works, What Doesn't=0D=0AMobile Marketing - It's Here, Be Ready=0D=0A=0D=0A=0D=0ANote: Seating is limited to 32 so please reserve your seat early to ensure your place. This new Market4Demand MESE event will not be repeated until next year.=0D=0A=0D=0ACOST AND REGISTRATION:=0D=0A$30 Market4Demand MESE E-List Subscribers, $35 Affiliates (PwC Alumni and members of SDForum and SVASE), $40 Standard.=0D=0Ahttp://www.acteva.com/booking.cfm?bevaid=3D134406=0D=0A=0D=0AMORE INFO: =0D=0AEvent Website: http://www.acteva.com/booking.cfm?bevaid=3D134406=0D=0AEvent Email: MESE@market4demand.com=0D=0AEvent Phone: 650-812-0500 x114=0D=0AVenue website: http://www.market4demand.com/contact/info.html=0D=0AVenue Phone: 650-812-0500=0D=0A=0D=0ASponsored by Market4Demand Marketing Educational Series for Entrepreneurs (MESE)=0D=0AMarket4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services. Market4Demand specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. For more information call (650) 812-0500.
SUMMARY:Best Practices in Direct Response Marketing - 5 Distinguished Speakers
PRIORITY:3
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